Our Values

Purity Rarity Luxury

Three words that say it all, these words reverberate my personal values & ethos that I believe in & am constantly endeavouring to apply. I hope that you will be able to see this reflected in my range & business practices.

I have a great admiration & esteem for natural fibres & have always used natural textile & yarns to produce women’s apparel & fashion accessories. I have mostly drawn my own colour palate from the floral world & nature ‘As it is’.

A genuine green message is becoming increasingly more relevant to the consumer, a concept which is being embraced by contemporary cultures with a consciousness to create smart living with our future environment & generations in mind. Wearing Nature’s Own Natural Fibres is also part of the ‘Environmentally Friendly’ option expressed by the modern consumer.

 All production of my range is handmade with chemical free natural cold water dyes, there is next to no carbon footprint with all its production making it ecofriendly & environmentally sustainable.

I have successfully been approved to use & endorse the Wool Mark Logo on all my woollen items & now carry REACh certification to certify the environmentally sustainable methods used for the production of my range. I have also recently joined the CFW – Campaign For Wool, promoting Merino wool as a natural, renewable & biodegradable.

In essence, I endeavour to create a high end premium product that is Pure & Rare in its artistic value & also a Luxury that is available at affordable price points.